10 years in the making.
For 10 years the idea has been rolling around in our heads, hanging around for "one day".
That one day has finally come.
We've created this brand to embody everything we love about fashion streetwear. The attitude, style, and comfort deeply rooted in the ideals and values of the area in which they are born.
But the game has grown and individualism has made way for a flood of mainstream collections and hype beasts claiming to be authentic. We're tired of seeing the same dudes all wearing the same shirt, from the same four stores in every shopping centre everywhere.
We're in our roots and we are doing this out of passion for the game. Our reason for being is to bring you truely unique, individualised and classic streetwear that you won't find anywhere else.
Welcome to goHARDson.
Dan